Report Hot!: Xxvi Video 2017 Business Benchmark

Unlike many reports from the 2015–2017 era that celebrated viral vanity metrics, the XXVI report aggressively pivoted toward lead generation, conversion rates, and sales cycle compression. The 2017 edition correctly identified that a video’s success should be measured by “cost per qualified lead” rather than view count.

While you should not use the numerical benchmarks (e.g., expected CTR or completion rates) for 2026 planning, this report is for two reasons: xxvi video 2017 business benchmark report

Released nearly a decade ago, the XXVI Video 2017 Business Benchmark Report aimed to establish a baseline for corporate video production metrics during a pivotal time when online video was transitioning from “nice-to-have” to “mandatory.” While dated in specific technical references (e.g., Flash vs. HTML5, pre-GDPR analytics), this report remains a fascinating time capsule and a surprisingly solid foundational framework for measuring video ROI. Unlike many reports from the 2015–2017 era that