Digital Disruption And Transformation Tresa Thompson Pdf Jun 2026

Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet evolving business and market requirements. It involves a fundamental shift in the way an organization operates, thinks, and innovates.

, by contrast, is the organizational response to disruption. It is the deep-seated, strategic process of integrating digital technology into all areas of a business, fundamentally changing how the organization operates, delivers customer value, and competes. As Tresa Thompson’s work on change management emphasizes, transformation is not merely about adopting new software; it is a cultural and operational overhaul that requires new mindsets, processes, and leadership behaviors. digital disruption and transformation tresa thompson pdf