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For nearly two decades, Star Vijay (as it is officially known) has transitioned from being just another competitor to Sun TV to becoming a cultural juggernaut. While Sun TV holds the crown for raw TRP numbers in rural areas, Vijay TV has conquered the urban psyche, the meme pages, and the OTT recap culture.

Impact of Tamil Serials on Women: A Study with Special Reference to Vijay TV vijay tv serial program

: A popular choice in the prime-time slot, focusing on the challenges and growth of a young bride in a large family. For nearly two decades, Star Vijay (as it