| Service | Subscribers (US, 2025) | Model | Peacock Advantage | | :--- | :--- | :--- | :--- | | | 80M | Premium SVOD | No live sports or free tier | | Disney+ | 53M | SVOD/AVOD | Higher family content, but higher price | | Peacock | 36.5M | Freemium | Free tier + Live sports + Olympics | | Paramount+ | 32M | Freemium | Very similar; Peacock wins on WWE & Office | | Max (HBO) | 28M | Premium SVOD | No free option, less live content |
Note: Prices have increased twice since 2023 (from $4.99/$9.99) to align with industry inflation. peacock
2026-04-14 Subject: Strategic Analysis of Peacock Prepared For: Executive Review | Service | Subscribers (US, 2025) | Model