Lifestyle is largely about food and drink.

Brands are taking notice. The "Bapak dan Anak" segment is one of the fastest-growing demographics in marketing. Advertisers are moving away from the bumbling, clueless dad trope often seen in 90s sitcoms, replacing it with the capable, engaged, and stylish father.

So, how do you merge these two worlds? Here is your ultimate guide to the "Bapak dan Anak" lifestyle.