Paristhemuse

| Year | Milestone | |------|-----------| | | Founder‑creative director Léa Moreau , a former editorial director at Vogue Paris , begins a personal research project on “digital muses” while pursuing a PhD in Media & Culture. | | 2021 | Collaboration with emerging French designers (e.g., Jules Lafont & Mina Boucher ) on a “Muse‑Lab” series of experimental garments. | | 2022 | Seed funding secured (€1.2 M) from a consortium of fashion tech investors; early prototypes of the AR‑enabled lookbook are built. | | 2023 (Q1) | Official launch of Paristhemuse.com and the first pop‑up at Le Marais (Paris). | | 2023 (Q3) | Release of the debut capsule “Eclat 2023” , sold out within 48 hours. | | 2024 (Q1) | Expansion to London & Tokyo with localized “Muse‑Spaces”. |

Follower count (as of 2026): ~240k across platforms, with highest engagement in the US, UK, France, and South Korea. paristhemuse

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