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Abstract

At a glance, these two movements appear synergistic. Wellness promises vitality; body positivity promises acceptance. However, a deeper analysis reveals a fundamental friction. This paper argues that the integration of body positivity into the wellness sphere represents a co-optation of radical politics, transforming a movement about liberation into a marketable aesthetic, while reinforcing the neoliberal idea that moral worth is inextricably linked to the maintenance of the body. nudist family movies

Conversely, the Wellness Lifestyle is a product of neoliberal individualism. Sociologist Michel Foucault’s concept of "biopower" is relevant here; the state outsources the responsibility for health to the individual. Wellness is rooted in the idea of "healthism"—the assumption that health is the supreme moral good and that individuals are solely responsible for their own well-being. In this framework, illness or weight gain is framed not as a systemic issue, but as a personal failure of discipline and morality. Abstract At a glance, these two movements appear