Rokeach
Rokeach defined a as "an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence."
Could you clarify what aspect you’re looking for (e.g., summary of a study, scale items, critique, or application)? rokeach
It seems you’re referring to (1918–1988), a influential social psychologist. He is best known for his work on dogmatism , belief systems , and the Rokeach Value Survey . Rokeach defined a as "an enduring belief that