Now, Brew & Rise was facing a new challenge.

A , often called a follow-on offering , occurs when a company that is already publicly traded issues additional shares of stock to the public. While an Initial Public Offering (IPO) marks a private company’s first entry into the public market, an SEO is a subsequent "trip" to the market to raise further capital. Core Purpose of an SEO

SEOs can be categorized in two ways: by the method of sale and by the source of the shares.

For investors, an SEO is a double-edged sword. The market reaction often depends on why the company is raising money.

: Financing the purchase of other firms to increase market presence.

: Funding expansion, infrastructure projects, or R&D for new products.