If you stop doing a Key Activity, your value proposition collapses.
These activities relate to designing, making, and delivering a product in significant quantities or of superior quality. Production dominates manufacturing, CPG, and hardware companies. key activities business model canvas
This applies to service-based businesses, consultancies, and healthcare providers. The "product" is the solution to a specific customer problem. The activity is intellectual and human-centric. If you stop doing a Key Activity, your
To define the activities for your own canvas, ask these questions suggested by Research Guides : What activities does our Value Proposition require? key activities business model canvas
Not all businesses operate the same way. Depending on your business model, your Key Activities will generally fall into one of three distinct categories. Identifying which category you belong to is the first step to clarity.