and MC Hammer were unavoidable. "Ice Ice Baby" and "U Can't Touch This" were the viral hits of the year. In retrospect, these tracks represent a fascinating friction. They were the industry's attempt to package hip-hop for the masses by sanding off all the rough edges. They were pop songs with a rap coat of paint.
However, it possesses a charm that has aged well. It was the last era where artists tried to appeal to everyone simultaneously. There were no algorithm-driven silos; everyone listened to the same five radio stations. It was a year where a lush ballad (Wilson Phillips' "Hold On") could sit next to a funk workout (En Vogue's "Hold On") and a rock anthem (Boston's "Higher Power"). pop songs of 1990
: A cultural milestone that brought underground ball culture into the mainstream and solidified Madonna as the reigning queen of pop. and MC Hammer were unavoidable