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The landing page was clean, almost clinical. It explained that most personality tests focus on fixing your flaws, but the CliftonStrengths assessment, developed by Don Clifton, was different. It was built on the radical idea that a person’s greatest room for growth wasn’t in their weaknesses—but in their strengths. “You cannot be anything you want to be,” the site read. “But you can be everything you already are.” clifton strengths free test