Maxim Argentina [NEW]

The crown jewel of Maxim Argentina was undoubtedly its covers. The magazine became known for "the reveal"—convincing famous women, ranging from actresses and models to TV hosts, to pose for sophisticated, high-production shoots.

Initially following the global template of irreverent humor and celebrity pictorials, the Argentine version eventually began to diverge significantly from its US and UK counterparts.

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These covers were major media events. In the pre-Instagram era, a Maxim cover was a primary way for celebrities to rebrand, shed a "good girl" image, or signal a new level of fame.