No products in the cart.
While Arial is a standard web font, the GDS wanted a typeface that was singular to the government brand. GDS Transport allows the government to present a unified visual identity across all departments (such as HMRC, the DVLA, and the Home Office), reinforcing the idea that these are official, secure, and reliable services.
To maintain maximum clarity, GDS Transport does not include a true italic version, and the use of "faux italics" (slanted text) is officially discouraged by GOV.UK design guidelines . Licensing and Restrictions gds transport font
In 2012, as the UK government sought to unify its fragmented digital presence under the GOV.UK domain, Margaret Calvert collaborated with of A2-TYPE to develop New Transport , a digital-first version of the original sign lettering. GDS Transport is a specific custom variant of this family tailored for government web use. Design Characteristics and Accessibility While Arial is a standard web font, the