The biggest issue is the support. When I questioned why my ads were showing up for irrelevant searches, I was funneled through an automated bot system. Getting a human on the phone is nearly impossible unless you are spending thousands a month. The platform feels designed to get you to spend more, not necessarily to get you results. If you are a small business with a tight budget, proceed with extreme caution."
| Bid Strategy | Model | Use Case | | :--- | :--- | :--- | | | Pay for clicks | Search and some Display. | | CPM (Cost-per-1,000 impressions) | Pay for views | Brand awareness campaigns. | | CPA (Cost-per-acquisition) | Pay for conversions | Performance marketing. | | vCPM (Viewable CPM) | Pay for viewable impressions | Display/Video quality focus. | | Target ROAS | Automated bidding | E-commerce with profit goals. | google ad services