Jaclyn Hill Twitter

If you are looking at Jaclyn Hill's Twitter right now, you are seeing a radical shift in persona (the Cyberpunk/X rebrand), whereas historically, the account was defined by business promotion and defensive interactions with critics .

Following the disastrous launch of her original Morphe lipsticks (which consumers claimed contained hairs, fuzz, and strange textures), Jaclyn turned to Twitter to do damage control. The threads were frantic, defensive, and eventually, deeply apologetic. Screenshots of her trying to explain manufacturing defects became internet lore. For better or worse, those tweets are a case study in how not to handle a PR crisis in real-time. jaclyn hill twitter