Introduction To Marketing Research Ppt !!top!! | TRENDING ● |

Best for showing market share or demographic breakdowns.

Marketing research is the bridge between the consumer and the company. It provides the insights needed to reduce risk, identify opportunities, and create products that people actually want to buy. What is Marketing Research? introduction to marketing research ppt

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels | Best for showing market share or demographic breakdowns

Three icons – Magnifying glass (Descriptive), Crystal ball (Predictive), Steering wheel (Prescriptive) Crystal ball (Predictive)

Traffic signs – Wrong way, Stop, Caution

A fun meme (e.g., “That’s what the research said” – with a confused cat)