The world, for the consumer, has always been a place to reach for. It is a landscape of buttons to press, doors to open, shelves to scan, and screens to swipe. Consumption is kinetic; it implies motion through a marketplace, whether that marketplace is a grocery aisle or an online shopping cart. But what happens when the body, the engine of all that acquisition, suddenly betrays its owner? What happens when the consumer has a stroke and must stay in bed?