Gabby Lyons Manyvids -

| Phase | Strategy | Revenue Stream | | :--- | :--- | :--- | | | Platform arbitrage (TikTok/Reels → YouTube). Repurposing short-form "satisfying" packing/unboxing clips. | Affiliate links (Amazon Storefront, Paper/Planner brands). | | Phase 2 (2-4 years) | Long-form deep dives (20+ min). Branded integrations with "aspirational utility" brands (e.g., Moleskine, Artifact, NordVPN). | Sponsorships ($5k-$15k per video), YouTube Ad Revenue (RPM likely $8-$12 due to high-intent lifestyle niche). | | Phase 3 (Current) | Digital products & community. Moving away from reliance on brand deals. | Paid newsletter (Substack/ConvertKit) for editing presets, Course: "The Art of the Slow Edit" (hypothetical), 1:1 consulting for small brands. |

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