The textual component of the logo, specifically the "XX" prefix, serves as the brand's primary visual anchor.
The visual identity for leaned heavily into the "text-as-image" concept. By utilizing lowercase fonts and playing with negative space, the design aimed for a professional yet accessible digital presence. xxvidoe 2023 logo design
The textual component of the logo, specifically the "XX" prefix, serves as the brand's primary visual anchor.
The visual identity for leaned heavily into the "text-as-image" concept. By utilizing lowercase fonts and playing with negative space, the design aimed for a professional yet accessible digital presence.