If you are working with the custom "Sponsor" post type often bundled with Newscon, you typically need to retrieve the external URL stored in a meta field, rather than the permalink of the post itself.

It's possible is an internal code name for a project at a media company, a conference session name, or a plugin for a content management system (CMS). No public records exist for this phrase as of today.

Here are the most likely interpretations and a brief report on each, to help clarify:

If using these plugins with Newscon, simply paste the cloaked link generated by the plugin into your Newscon post content or sponsor fields. This ensures that all "getlink" activity is tracked for revenue reporting.