How To Determine Seasonality In A New Sem Account Jun 2026

B2B seasonality is often counter-intuitive. Many B2B sectors suffer during December (holiday distractions) and surge in January (new budgets) or September (back-to-work). A general rule of thumb for new B2B accounts: expect "budget flush" spending at the end of fiscal years (often Q4 or Q2 depending on the client) and a lull during major summer holidays.