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Nike expanding its sales operations into emerging markets like India or Southeast Asia. 3. Product Development (Existing Market, New Product)

Coca-Cola launching a massive holiday advertising campaign to get current soda drinkers to buy more Coke. 2. Market Development (New Market, Existing Product) ansoff

| Strategy | Question to ask | Risk level | | :--- | :--- | :--- | | | “Can we sell more of this to the same people?” | ★☆☆ | | Product Development | “What new thing would our current fans love?” | ★★☆ | | Market Development | “Who else would buy what we already make?” | ★★☆ | | Diversification | “Are we ready to start a new business from scratch?” | ★★★ | Nike expanding its sales operations into emerging markets

Apple releasing the Apple Watch to its existing iPhone user base. 4. Diversification (New Market, New Product) Diversification (New Market, New Product) If you are

If you are leading a strategy session, follow these steps:

The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It is arguably the most enduring framework in business strategy.

2026 Newyear 1040 2

Nike expanding its sales operations into emerging markets like India or Southeast Asia. 3. Product Development (Existing Market, New Product)

Coca-Cola launching a massive holiday advertising campaign to get current soda drinkers to buy more Coke. 2. Market Development (New Market, Existing Product)

| Strategy | Question to ask | Risk level | | :--- | :--- | :--- | | | “Can we sell more of this to the same people?” | ★☆☆ | | Product Development | “What new thing would our current fans love?” | ★★☆ | | Market Development | “Who else would buy what we already make?” | ★★☆ | | Diversification | “Are we ready to start a new business from scratch?” | ★★★ |

Apple releasing the Apple Watch to its existing iPhone user base. 4. Diversification (New Market, New Product)

If you are leading a strategy session, follow these steps:

The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. It is arguably the most enduring framework in business strategy.