Samomedia -

Samomedia arose as a counter-movement to two phenomena in Indonesia:

Niche SpecializationTraditional media outlets often need to appeal to a broad demographic to remain profitable. Samomedia creators, however, can thrive by being "miles deep and an inch wide." Whether it is a channel dedicated solely to vintage keyboard restoration or regional agricultural techniques, there is a dedicated samomedia space for it. The Business Model: Monetizing the Individual samomedia