He argues that human beings don’t just want products; they want to evolve. A Supertribe guides a member through a series of ascending levels of mastery. You don’t just sell one course. You sell a pathway: beginner → intermediate → advanced → coach → master.
The Power of Connection: Understanding Eben Pagan’s Supertribe Concept eben pagan supertribe
Pagan famously says: “The person who teaches, learns twice.” By creating opportunities for members to play the role of teacher early, the Supertribe transforms passive buyers into active co-creators. He argues that human beings don’t just want