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By the late 2000s, H.264 was everywhere—iPhones, YouTube, Blu-ray, Skype. But it was also a patent landmine. Over 1,000 patents, held by a pool of companies (MPEG LA), covered the standard. If you wanted to ship an H.264 encoder or decoder in commercial software, you needed a license. For big companies like Microsoft or Apple, that was a line item. For open-source projects like Firefox or VLC, it was an existential threat.
On the other side, you had the reality: Google and Cisco. the drama openh264