| Principle | Description | |-----------|-------------| | | Embrace negative space. Use what’s left out as much as what’s added. | | Cross‑Axis Fusion | Merge two seemingly opposite elements (e.g., analog & digital, chaos & order). | | Experiential Simplicity | Strip down to the essentials, yet design for an immersive sensory experience. | | Iterative Mystery | Release work in stages, letting the audience discover hidden layers over time. |
