Land Rover Biltmore //top\\ -

The story of the Biltmore begins not in Solihull, England, but in the opulent, sun-scorched enclaves of Southern California. During the 1970s and 1980s, the Range Rover Classic—launched in 1970—was already establishing itself as the quintessential luxury SUV. However, for a new class of American suburban elite, the factory-spec Range Rover was still too utilitarian, too agricultural. They desired the vehicle’s rugged capability but demanded the interior refinement of a Rolls-Royce. Enter a small cottage industry of bespoke converters. Among the most famous were companies like Styling Innovations, Cosmo, and a now-obscure firm based in Biltmore, Arizona.