Billboard Sold For $100 Million 1987 __exclusive__

There was no single billboard sign that sold for a purchase price of $100 million in 1987. However, there are two closely related events from that era that likely explain the headline you are remembering:

Following the acquisition, Billboard Publications Inc. was renamed . Under this new ownership, the company aggressively expanded by acquiring other major trade titles, including: The Hollywood Reporter Adweek Marketing Week billboard sold for $100 million 1987

Boston Ventures Limited Partnership , an investment firm that had owned the company for only about two years. Price: $100 million . There was no single billboard sign that sold

The sale happened against the backdrop of a booming music industry. In 1987, the Billboard Hot 100 and Billboard 200 charts were the ultimate barometers of cultural success. It was the year of Michael Jackson’s Bad , U2’s The Joshua Tree , and Bon Jovi’s Slippery When Wet . Under this new ownership, the company aggressively expanded