National Instruments Kontakt 2021 90%

Kontakt’s true genius is its business model. Native Instruments cultivated a massive third-party developer community. Today, hundreds of companies (such as Spitfire Audio, Heavyocity, Orchestral Tools, and Soundiron) build their entire product lines exclusively for Kontakt.

To understand Kontakt's market dominance, you must understand its two-tiered structure: national instruments kontakt