Because attention spans are fractured, popular media has leaned heavily into two extremes: comfort rewatches ( The Office , Friends ) and hyper-dense "lore" content ( House of the Dragon , the Marvel Cinematic Universe). Ironically, while we have less time for slow-burn storytelling, we have infinite capacity for wiki-reading. Modern audiences don't just watch a show; they research it. Entertainment has become homework for the dedicated few, while the casual viewer feels increasingly left out.
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