This paper investigates the convergence of adult‑industry celebrity and user‑generated video platforms through a case study of Katie Morgan’s activity on , a mid‑size video‑sharing service that emerged in 2021 as a niche alternative to mainstream platforms. By analysing archival data, platform analytics, and semi‑structured interviews with creators and audiences, the study explores (1) how Morgan leverages her dual identity as a former pornographic performer and mainstream media personality, (2) the ways Melztube’s community‑governance model accommodates and monetises adult‑adjacent content, and (3) the broader implications for the shifting boundaries between “sex work” and “influencer culture.” Findings reveal that Morgan’s strategic curation of personal narrative, behind‑the‑scenes production insight, and fan‑interaction rituals re‑configures her brand from a stigmatized commodity to a form of “expert‑influencer” capital. The paper concludes by outlining how platforms like Melztube may serve as incubators for a new hybrid economy that blurs the line between erotic labor and mainstream digital entrepreneurship.
Morgan’s channel exemplifies a model where the erotic past is reframed as a credential rather than a liability. By foregrounding expertise and personal well‑being, she shifts the value proposition from “sexual object” to “knowledgeable mentor.” This mirrors broader trends identified in sex‑positive influencer literature (Gill & Ryu, 2020). melztube katie morgan
From Porn‑Star to Digital Influencer: A Critical Examination of Katie Morgan’s Presence on the Melztube Platform Morgan’s channel exemplifies a model where the erotic