This shift forces traditional search engines to prioritize short-form video in standard results. A search for a celebrity now often features a tab dedicated to their "Short Videos," acknowledging that popularity is measured in moving pixels, not just text.
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Historically, a search for "Iron Man" yielded a list of websites—IMDb, Wikipedia, fan forums. The user had to click to find information. Today, search engines (predominantly Google, but also YouTube and TikTok) utilize "Knowledge Panels" and "Zero-Click" searches.