Nequi Clients -

Nequi clients are predominantly between the ages of 18 and 35, although adoption is steadily increasing among older demographics. They are:

His phone buzzed. It was a WhatsApp message from his mother in Neiva. nequi clients

He unlocked his phone and opened the app. The interface was friendly, that signature purple background calming his nerves. He tapped the "Bolsillos" button. There, inside a digital pocket he’d named "Para los días feos" (For ugly days), sat 150,000 pesos. Nequi clients are predominantly between the ages of

Mateo looked at the clock. It was 7:00 PM. Just three hours ago, he was broke and anxious. Now, he had a paid project, his rent was paid, and he had started saving for the future. He unlocked his phone and opened the app

Nequi, the digital financial platform backed by Grupo Bancolombia, has revolutionized the way Colombians interact with money. At the heart of this transformation are — a diverse, tech-savvy, and rapidly growing user base that stands apart from traditional bank customers.