Brand Consideration Tiktok
: Switch your profile to a TikTok Business Account to access advanced analytics and the Ads Manager.
TikTok users trust people, not corporations. You need to prove that real humans enjoy your product. brand consideration tiktok
Mastering this mid-funnel stage is vital because consumers rarely convert after a single touchpoint. On TikTok, users in the consideration stage are and can drive up to 46% of a brand's Gross Merchandising Value (GMV) . Furthermore, high-intent consideration audiences have been shown to convert up to 14 times more than those only in the awareness stage. Strategies to Boost Brand Consideration : Switch your profile to a TikTok Business