Xxvi Video 2022 Business Benchmark Report [extra Quality]

The “one video fits all platforms” strategy has officially become a liability. XXVI’s benchmark report breaks down specific ROI by channel:

For the first time, YouTube dropped to fourth place as a primary distribution channel, being overtaken by sales and customer conversations . Sellers are increasingly using video to catch prospects' attention and close deals. xxvi video 2022 business benchmark report

Perhaps the most disruptive finding of the report concerns audio. XXVI’s biometric tracking data indicates that (up from 65% in 2021). The “one video fits all platforms” strategy has

The 2022 report highlighted a market in transition, moving from a "growth at all costs" phase (common in 2020–2021) to a focus on sustainability, efficiency, and profitability. xxvi video 2022 business benchmark report