Keith M. Hearit Crisis Communication Management: Applying Theory To Real Cases Jun 2026

In "Crisis Communication Management: Applying Theory to Real Cases," Keith M. Hearit provides a comprehensive guide to crisis communication management, emphasizing the importance of applying theoretical concepts to real-world cases. The book offers a practical approach to understanding crisis communication, focusing on the strategic and tactical communication efforts that organizations undertake during times of crisis.

Hearit advocates for deep-case immersion. Rather than memorizing types of crises (natural, technological, human-error), students should dissect the rhetorical moves of each player—the CEO, the victims, the media, the activists. This reveals that crises are not events but discursive struggles over meaning. In "Crisis Communication Management: Applying Theory to Real