tekla-tedds-logo-symbolism

To the right of the icon sits the wordmark. It is divided into two parts:

– Often seen alongside the Trimble logo, the Tedds mark carries the subtle design language of its parent company: clarity, precision, and a modern blue/grey palette that suggests high-tech reliability.

If you are creating official marketing materials, please refer to the Trimble Solutions brand guidelines. Trimble (the parent company) acquired Tekla, and their branding guidelines dictate the specific color hex codes (commonly a deep red similar to Hex #A8004D) and the required clear space around the logo.

In this post, we’re taking a closer look at the —not just its design elements, but what it communicates to the structural engineering community.

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