"Deep talks" or emotional moments where fathers share wisdom or express their love, often categorized under hashtags like #AyahHebatku or #DaddysLittleGirl.

That moment was Andi’s wake-up call. Today, three years later, Andi is part of a growing movement of Indonesian fathers actively pivoting from the traditional "bapak sibuk" (busy dad) archetype to the "ayah asyik" (fun dad) lifestyle.