Lotame Jun 2026

Following its acquisition by Publicis Groupe and merger into Epsilon, data collaboration platform Lotame is pivoting to SaaS and strengthening its focus on identity-driven, cookieless marketing. The company's recent insights emphasize using the Spherical platform for first-party data activation and adopting "disciplined adaptability" when integrating AI into marketing strategies. Explore recent insights and strategies on the Lotame Resources blog .

"Deny it," Elara said.

It originated from a single device in a suburban neighborhood. The data was a fingerprint of a life: Organic baby food purchases. Middle-grade fiction. A sudden spike in searches for "pediatric oncology." A steep drop in social media activity. Then… nothing. lotame